Automotive
Strategy Development
New Car Prices Push More Americans Out of Market
Published on May 8, 2023
Ambrose Conroy explains how rising vehicle prices, interest rates, and supply constraints limit affordability.
Even as inflation is easing and global chip supply shortages are beginning to resolve, more Americans are being priced out of the nation’s new car market, industry, and government data suggests. Spending on new cars by the lowest 20 percent of earners dropped to its lowest level in 11 years. Meanwhile, spending on new cars by the top 20 percent reached its highest level on record.
Read more about manufacturers’ new strategies from Seraph founder Ambrose Conroy in The Washington Post piece by clicking on the link below.