Case Study – Automotive Roofing Company

January 20, 2023
Industry: Automotive
Services: Crisis Management; Strategy; Project Management

Executive Summary

Seraph was invited to provide operational support and recovery of an automotive facility in Michigan, US. The client was having issues with production and output requirements for their customers, in addition to preparing for a huge OEM launch of rooftop components. The facility was operating with one 8-hour shift each day with an expected output of 230 sunroof vehicle sets per shift. Their output was averaging 52% of the required production, with an average output of 120 parts per shift. They had planned to increase capacity and add two additional shifts to increase their production. This drastic increase wreaked havoc on their staff, leadership, and organization.

With alignment between client leadership, Seraph developed a plan to focus on 3 key areas:

• Plant Leadership and Operational Management

• Quality and Logistics/Technical Support

• Production Data Monitoring and Operational Fundamentals

Individual work packages were created with input from key leadership from the client. Work packages included a set of deliverables and resources aligned with the client leaders. Each work package was supported by a lead from the customer organization and a Seraph consultant.

Project Dates: May 2021 – August 2021


The Seraph team implemented our standard crisis management methodology beginning with the understand phase, followed by the improve, and sustain phases:

The understand portion focused on a complete assessment of the operational aspects of the facility: production capacity, control and management, logistics processes, customer relationships, and specific roles in operational leadership.

The stabilize phase focused on working with the client’s leadership and steering committee to manage the overall production as the client prepared for a major OEM ramp-up. The plan was to add 2 additional shifts along with the required manpower and staffing to support them. Additionally, monitoring jobs per hour (JPH) and use ProductionNet software to track downtime, defects, and performance.

The sustain phase focused primarily on the disciplined application of measures taken during the stabilize phase, along with the continuous improvement activities around work floor optimization and ensuring that “good parts” are being produced while reducing production downtime.


  • 30% Positive Increase: Seraph concluded the project with a 72%+ OEE, a 30% increase
  • 85% Decrease: Successfully reduced noise defects by 85% during production, a drastic improvement
  • 50% positive increase: Increased jobs per hour by 50%
  • 50% reduction: down time reduced by 50%



Prior to Seraph’s engagement, the facility operated with one 8-hour shift (7 effective hours) each day with an expected output of 230 sunroof vehicle sets per shift. Current output was averaging only 52% of the required production, with an average output of 120 parts per shift. Over the first six weeks, the facility was expected to have increased capacity to produce 600 vehicle sets on 3 shifts, adding two additional shifts to support this objective.

The glide path to 600 was poorly defined, and such an increase had drastic effects on staffing, leadership, and organization across the facility. The Seraph team continued to drive the progress made and ensure local leadership was equipped with the tools and knowledge to manage the extra two shifts and production requirements effectively.

The team implemented shift carry-over for supervisors, as well as the 5S clean-up plan to better enable the client’s organization for production. Production oversight was the focus of the Seraph team due to downtime issues, and quality control. In week 14, ProductionNet and the team were able to monitor assembly performance, quality control, and equipment. The client started with 43% OEE, assembly started at 50% OEE, and the frame side started at 56% OEE.

ProductionNet identified that assembly performance was the main contributor to overall performance, and neither quality nor equipment was hindering production performance. The Seraph team was able to closely monitor production and enabled it to increase OEE by 30%, going from 300 to 630 pieces per day. Seraph also enabled JPH to improve by over 50% in just nine weeks.


In conclusion, Seraph accomplished a significant amount in just nine weeks with the client. With an overall OEE increase of 30%, Seraph was able to increase jobs per hour by 50%. This is a remarkable “good parts” increase for the client. Seraph’s implementation strategy was precise and created an overall better work environment for both the leadership and employees.

About Seraph 

A global enterprise consulting firm that partners with business leaders to handle their most complex problems in areas such as supply chain, operations, and manufacturing challenges while delivering long-term operational and leadership improvements. Seraph has extensive on-site industry experience in the automotive, private equity, defense, medical device, electronics, energy infrastructure, and engineering sectors. The Seraph leadership team brings vast expertise across; crisis management, mergers, acquisitions, due diligence, restructuring, turn-around services, product launches, and logistics. Our four-phase process has been proven to provide quick payback and positive ROI, which is measured throughout customer engagement. Learn more at and follow Seraph on LinkedIn.

Related Articles

Hear from our team this Women’s Day!

Hear from our team this Women’s Day!

Seraph takes immense pride in the daily achievements and collaborative efforts of our team and clients. This success is made possible by a group of exceptionally talented professionals and inspiring personalities who make up our team. In celebration of International...