Financial Review: GM and Ford halt production as semiconductor shortage worsens

April 9, 2021

COVID-19 created a slew of problems within the semiconductor industry, and no one has felt this more severely than the Automotive Industry. With no end to the shortage in sight, the question of where the Auto Industry goes from here and the severity of impact on end consumers remains unanswered.

Ford and General Motors have released statements that they intend on temporarily idling production facilities across the U.S due to the lack of components required for final assembly on all new models. The companies have stated that they will stagger production based on their suppliers’ semiconductor shipments and are working towards alternative sourcing options to avoid prolonged shutdowns.

The availability of labor and how the shutdowns will impact employees remains a pressing concern as well. Despite the incentives offered to employees that return to work as opposed to collecting unemployment benefits, a new round of shutdowns will only further the rift between management and workers, making it difficult to ensure a consistent foundation of skilled labor when production resumes.

Ambrose Conroy, Founder and CEO of Seraph was asked by the Washington Post to provide insight on the extended effects of the chip shortage. He also examines how OEM’s in the US and abroad are preparing for the future of vehicle production that involves more complex electronics, automation and a battery driven market, which will bring more unexpected challenges and opportunities.

Read the article on the Financial Review website.

About Seraph 

A global enterprise consulting firm that partners with business leaders to handle their most complex problems in areas such as supply chain, operations, and manufacturing challenges while delivering long-term operational and leadership improvements. Seraph has extensive on-site industry experience in the automotive, private equity, defense, medical device, electronics, energy infrastructure, and engineering sectors. The Seraph leadership team brings vast expertise across; crisis management, mergers, acquisitions, due diligence, restructuring, turn-around services, product launches, and logistics. Our four-phase process has been proven to provide quick payback and positive ROI, which is measured throughout customer engagement. Learn more at and follow Seraph on LinkedIn.

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