Turn SDV complexity into your competitive advantage
The shift to the software-defined vehicle is the most profound transformation in automotive history. While the technology is challenging, the real risk lies in complexity—across architectures, organizations, partners, and value creation models.
Regain control of your SDV strategy
Many OEMs and suppliers have ambitious SDV strategies in place. Fewer are able to execute them at speed, at scale, and with clear economic returns. Seraph helps you bridge strategy and execution to deliver scalable platforms, effective software organizations, and monetizable digital products.
Critical ways we support your SDV transformation:
– SDV target operating model (TOM) and maturity assessment
– SDV business case and ROI modeling
– Platform vs. differentiation strategy (what to own vs. partner)
– China-specific SDV strategy and localization approach
– Centralized/zonal E/E architecture design
– Compute, OS, middleware and cloud strategy (in-vehicle and backend)
– Make-buy-partner decisions for chips, OS, ADAS, cockpit
– SDV platform harmonization across brands and vehicle lines
– Setup or redesign of SDV software units
– Agile-at-scale operating models for embedded and cloud software
– Product vs. project organization transition
– KPIs, funding logic, and governance for software delivery
– Strategic partner selection (chip, cloud, ADAS, AI, maps)
– JV design and governance (China, software, ADAS, digital)
– Vendor dependency and IP-risk management
– India software hub strategy and sourcing model
– SDV program recovery (delays, cost overruns, governance failures)
– OTA rollout and software release management
– Cross-domain integration (ADAS, IVI, powertrain, body, cloud)
– Organizational change and capability build-up
– Software pricing and packaging (features on demand, subscriptions)
– Customer journey and UX driven SDV design
– Data, AI and services monetization strategy
– Transition from “vehicle-defined” to “consumer-defined” vehicle
