Contact us

Software-Defined Vehicles: Lessons From Failure, Paths To Competitiveness

Published on January 22, 2026

Participants

Ambrose Conroy

CEO & Founder

Dr. Engelbert Wimmer

COO – Europe

Software has emerged as a massive bottleneck for the launch of vehicles in the automotive industry. OEMs that once led in mechanical engineering are struggling to deliver reliable, updatable vehicle software at scale, while newer entrants are moving faster and redefining the standard.

What’s discussed:

OEM leaders will gain practical insights on how to reorganize teams, processes, and partnerships to accelerate software readiness and protect launch schedules. Suppliers will learn how to position themselves within the new software-driven value chain, and how to mitigate the risks as production volumes become increasingly constrained by software bottlenecks. breakdown of margin trends, capital expenditures, and inventory turns across the sector.